How To Stand Out In An Online Crowd: With Jonathan Serna

1.4 million hashtags and nearly 660k followers, Behind The Chair has become a staple of the online community in the hair world. To be “featured” means you get to have your work displayed in front of hundreds of thousands of hairdressers hungry for knowledge and inspiration. To be featured once is definitely an accomplishment in your professional life, and Jonathan’s work has been featured 3 times since the beginning of 2016.

The question we are dying to know; how do you get noticed in such a competitive industry through a social platform?

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I have to start by saying how incredibly humble of a human being Jonathan is. Every time he has been featured on a popular Instagram, he is nothing but grateful & gracious that the work he pours his everything into is recognized by such a huge entity. After a busy Wednesday, I asked some need to know questions.

Why do you feel like you keep getting featured?

“I feel like I keep being featured because I genuinely love what I do. I never feel like I work because I have so much fun connecting with my clients and establishing that relationship. I feel like if my love and passion shows in my work, and entities like @ModernSalon or @BehindTheChair_Com can see that, THAT’S whats capturing the attention.”

What are your tips for Instagram?

“There is no rulebook or guideline that I could set, because I don’t feel like my account is any better or any more special than anyone else’s. If you have your own Instagram account, run it that way you want. If you are happy with it & branding yourself the way you want to be branded, wether its simple and minimalistic photos or if you like pops of color and attention grabbing pics, do what you want to do. Because I’m doing me and I feel like it’s helped me get to where I am and is getting me get to where I’m going. I am staying true to who I am as a stylist.

But if I have to get technical, I make sure my pictures:

  • are crisp & clean
  •  have even lighting with no shadows
  •  are taken on a plain wall.

Thats the style, the vibe, & the mood that I want my page to have. I like everything to be cohesive. Keeping that look as a whole on an account is important. I think thats where your professionalism shows and I feel like  brands like @ModernSalon & @BehindTheChair_com can see & pick up on that.”

Why do you do what you do?

“This is actually a very hard question. It is a feeling of gratification that I get from this craft that I was blessed enough to be able to do with my own two hands. I get to bring out the inner beauty in others that I see in them and help them feel better about themselves. When I am allowed to sit down with someone and bring out what I feel is the best part of them on the inside and show it on the outside, theres no better, more gratifying feeling than that. Just like everyone, I have my own insecurities, but when I get to be the medium that helps someone get rid of some of their insecurities about their appearance, I feel like it helps mine go away too. This is exactly why God put on this earth.”

Last words of advice?

“Don’t measure your success by how many features you get, don’t measure your success on how many clients you have, OR how many followers/likes you get, but measure your success based on how happy YOU are doing what you’re doing and how happy you make your clients. At the end of the day if you go home and wake up the next morning & all you can do is think about doing hair again, then I think you’ll be successful.” -@JAndrewSerna

 

“They buy the stylist BEFORE they buy the service.”

Before even a comb goes through the hair, before any color is mixed, and before the shears are even out of their case; They buy the stylist before they buy the service. How do you stand out in an online crowd? Live your passion. If you are living your passion, it WILL be noticed. We are all put on this earth for a specific purpose, some find that purpose at an early age & for others, it takes a little longer to find. Whatever the case may be, finding that niche and being completely passionate about it will always make you stand out among the rest.

 

@Salon_Sessions | #SalonSessions

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VS Fashion Show- Maria Makes History

When you think of the hair at the Victorias Secret Fashion Show, you automatically think flawless beach waves and sun kissed balayages. Maria Borges is changing the status quo, she made Victoria’s Secret hair history by walking down runway with her natural hair.

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Angolan model, Maria Borges, has walked down the runway for Victoria’s Secret 3 times prior to this influential moment, each time sporting long, black extensions and signature VS waves, but this time, she walked completely natural. “I told my agent I wanted to walk in the Victoria’s Secret show with my natural hair,” Borges told Essence. “I was nervous, but I had to do it. When they said ‘yes,’ I didn’t expect it, but I was so happy!”

Victoria’s Secret reps LOVED the idea. During casting, the lingerie label asked 23-year-old Borges to come to auditions, but to leave her extensions at home. Borges was estatic. “We were all nervous because I didn’t expect them to answer so quickly,” but that “yes” turned into one of the most iconic VS moments since their first show in 1995.

Styling Borges’ hair for the show was totally a breeze. She wanted her hair as natural as possible. She aimed to let her gorgeous texture take the stage. “I asked them to only put in olive oil spray and that’s it. I was happy because it took 10 seconds to get ready. It was the first time I didn’t have to straighten my hair. It was so easy and I loved it,” Borges said.

Care at home is just as simple. Her product of choice? Olive Oil!

“Be strong. If you say you’re beautiful without hair and makeup, then they will believe you. It’s about being confident and always being yourself.” – Maria Borges

Borges took the leap of faith and underwent her ’big chop’ after Riccardo Tisici, Givenchy’s Creative Director, encouraged her to do so. By the time Givenchy’s Fall/Winter 2015 show rolled around, Borges was already rockin’ her short ‘do.

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Maria Borges modeling for Givenchy’s Fall/Winter 2015

Borges told i-D how having her hair short and natural has really pushed her to discover her own personal brand as a model. She wants to see her industry embrace diversity and individuality. ”The industry—thank God—has become more accepting of individuality. They accept whatever makes you feel comfortable, cool, and beautiful,” she tells i-D. “I think that for those of us who grew up watching Naomi Campbell and all the top models who had beautiful long extensions, it’s freeing because now you don’t have to adhere just to that standard. You can change, you can go natural, you can have different colours, and you can be yourself.”

We are loving the hair, Maria!

Catch Maria and all the gorgeous Victoria’s Secret Models on

Tuesday, December 8th @ 10pm on CBS!

@Salon_Sessions | #SalonSessions

Hair Color Trend: Meet Olaplex, Blonde Hair’s Best Friend.

Photo courtesy of Olaplex.

Meet Olaplex, your blonde hair’s best friend. Photo courtesy of Olaplex.

Blonde: summer season’s favorite hair color trend. While going light looks great for the summer season, it’s hard not to consider the consequences of bleaching your hair. Hair breakage: it’s happened to most of us and it’s the last thing you want to think about when it comes to your hair. Who would’ve thought there would be a day when you could bleach your hair and it actually ended up healthier? Low and behold, we introduce one of our favorite products: Olaplex.

Olaplex has been a hit since it landed in our stylists’ mixing bowls back in November. Olaplex is a formula that is free of silicone, sulfates, phthalates, DEA, and aldehydes. When added to your professionally done hair color, it dramatically reduces breakage and in turn makes your hair color last longer! While Olaplex can only be found in professional salon settings (like ours!), we highly recommend that you ask your stylist to add this miracle formula to your hair color.

Already experienced the magic of Olaplex and want to take a piece of it home? Try Olaplex No. 3. This formula acts as a strengthener between your chemical hair services. In the Pasadena area? We have it! Book your next appointment with us by clicking here!

Our Favorite Hair Products: KÉRASTASE

The KÉRASTASE  logo. Photo from Pinterest.

Hair products are a dime a dozen. How many times have you purchased a hair product and it did the exact opposite of what it advertised? We are all guilty of this. Don’t waste your time or money on a hair product that doesn’t work, instead try one of our favorite hair product lines: KÉRASTASE.

Created in 1964 by François Dalle, KÉRASTASE was popular throughout Europe. It eventually made its way to North America in 1999 and has since been found in high-end salons (including us!). KÉRASTASE is known for providing hair products that are designed for the improvement of all hair and scalp types. KÉRASTASE can not only nourish your hair, but add vitality to your scalp and restore your scalp. Does your hair need some extra TLC? Then, KÉRASTASE is definitely worth trying out. This line of hair products not only repairs your hair, but it leaves it feeling smooth and manageable. Check out our customer’s top 4 favorite products from this luxury line: Continue reading

Our Favorite Hair Products: Bumble and bumble.

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Bumble and bumble. Photo from Pinterest.

Hair products are a dime a dozen. How many times have you purchased a hair product and it did the exact opposite of what it advertised? We are all guilty of this. Don’t waste your time or money on a hair product that doesn’t work, instead try one of our favorite hair product lines: Bumble and bumble.

At Salon Sessions, we speak Bumble. We are absolutely obsessed with this brand and its wonderful products! Michael Gordon founded Bumble and bumble in 1977 when he opened his salon in New York City. In 1990, Gordon introduced the world to the amazing product line we have all grown to love, Bumble and bumble. These products are not only high-quality, but they get the job done! With a variety of product families within their line, you have countless options on picking the right product for your hair. Check out our top selling Bumble and bumble products: Continue reading

Hair Trends: Valentine’s Day Hairstyles

Happy Valentine's Day from Salon Sessions. Photo from Google.

Happy Valentine’s Day from Salon Sessions! Photo from Google.

Valentine’s Day is almost here and love is in the hair! Whether you’re spending it with your sweetheart or just hanging out with friends, you want to look your best wherever you go. Make a statement when you pair that new dress with a great looking hair-do. Don’t know what to do with your hair? Check out our Top 4 Valentine’s Day hairstyle recommendations:

Continue reading

Hairstyling Tip: Why You Need Dry Shampoo in Your Life

Who says "second day" hair has to be a drag? Add some dry shampoo! Photo Credit: Pinterest.

Who says “second day” hair has to be a drag? Add some dry shampoo! Photo Credit: Pinterest.

Let’s face it: we’re all guilty of skipping out on washing our hair. Whether it’s because your hair is processed and you want to keep it healthy or maybe you’re feeling a little lazy, don’t be afraid to admit it! So what’s a girl (or guy) to do when they decide to miss out on shampooing their hair? Use a dry shampoo, of course!

Dry shampoo is a water-less spray or powder product alternative for ALL hair types on those days you don’t want to wash your hair.  It is perfect when it comes to absorbing that excess oil your hair may build up when it hasn’t been washed and it also removes any odor you hair may have. When applied to unwashed hair, dry shampoo can give the hair a matte texture, so it’s best to apply on the roots and ends of your hair. So how many days in a row can you use dry shampoo? It’s best to wash your hair after you’ve used the dry shampoo three days in a row, which is technically four days after you’ve washed your hair. It all depends on how long you feel about not washing your hair. Check out our top three picks for dry shampoo: Continue reading