If you have been on Instagram at all over the last couple days, you have probably heard about THE UPDATE that is supposedly going to completely ruin Instagram and send it into a downward spiral. (Seriously, even celebs like Kendall Jenner have tweeted their distaste for the update.)
My feed has been swamped with pictures like this;
pictures of users scrambling to have their followers be notified when they post a photo. I’m here to tell you that the dreaded update is seriously not that serious.
What Instagram’s new update is going to start doing is showing you more of what you like, based on the history of your actions at the beginning of your feed. So when your feed first loads, the first handful of posts will be pictures that Instagram feels like you’ll be most excited to see, based on the history of your interactions. After a few of these pictures, your feed will go back to chronological order. Instagram is not taking away content, instead, they are pushing more of what you like to the top.
Why is Instagram choosing to use a new algorithm? To make sure that every time a user is on their app, they are taking in only the best it has to offer. With over 400 million users, Instagram needs to ensure their platform stays relevant, making 100% sure you see the posts you want to see. Twitter has implemented the same concept to their app with a “Show me the best Tweets first” option in your settings and a “While You Were Away” recap of the twitter users you interact with most. The social networks are personalizing your timeline specific to your taste.
“If there is too much noise, people stop paying attention.” -Gary Vaynerchuk, CEO of VaynerMedia
What Does This Mean For Your #Hair Pics?
Being in the beauty industry, we know how important it is to have our work seen. Instagram is the best, least expensive way of marketing yourself to potential clients you would have never met in person. Instead of asking for your followers to “Turn On Notifications” for your posts, put your time and energy into getting to the top of your followers feed.
If you keep putting out great, valuable content, there will be no need for your followers to turn your notifications on; you will be at the top of your online communities feed every time.
@Salon_Sesisons | #SalonSessions