Procrastination + You

Being apart of a brand like Salon Sessions is extremely eclectic. Not only is our mission to grow our stylists technical skills (color techniques, cutting secrets, etc.) but we also like to put an emphasis on their personal growth. With Behind The Sessions,  We want to make sure  every person that reads our blog can take somethnig from it no matter who you are or what you do; wether you are a beloved client of ours or a hairdresser that vibes with our brand.

 

“I’ll start next week.” “There’s always next year.” “Maybe in a couple of months.”

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Procrastination. Creative people are notorious for it.

According to Tim Urban, there are 2 types of procrastination; short-term procrastination with a deadline and long-term procrastination without a deadline.

“If you wanted to have a career where you’re a self-starter in the arts, something entrepreneurial, there’s no deadlines on those things at first, because nothing’s happening, not until you’ve gone out and done the hard work to get some momentum, do things get going.” – Tim Urban

Guess what! Your career as a hairdresser is most definitely in the arts. “Not until after you’ve gone out and done the hard work to get some momentum, do things get done.” For us, this means your clientele, your education, your brand is NOT going to grow until you start putting in the hard work. Point blank. Period.

So here are some tips to jumpstart your end of procrastination.

  1. Write down your goal & give it a deadline. A goal without a deadline is only a wish.
  2. Break your big goals into small steps. The bigger your goals, the more overwhelming. Break it into mini steps to make the task look smaller.
  3.  Visualize your future. Imagine actually reaching this goal. The emotions you will feel, celebrating success.
  4. Embrace fear. If you are comfortable with your goals and if they don’t scare you or send your brain into a clouded vision, they aren’t big enough. Embrace each step.
  5. Reward your progress. Knocked a huge portion of your to-do list out? Do something for yourself.
  6. Act courageously. Starting today, build momentum. Commit to stepping out of your comfort zone often.
  7. Don’t be a perfectionist.
  8. Make your intentions public. This adds healthy pressure and accountability to deliver.

 

It doesn’t matter how fast you are going, as long as you’re making moves toward something that inspires you. So take your first step, life rewards action!

 

 

@salon_sessions | #salonsessions

People Don’t Buy What You Do, They Buy Why You Do It

 

With the rise of social media, it is increasingly more difficult to market yourself as a hairstylist. With a market that is so saturated, how do you stand out?

People don’t buy what you do, they buy why you do it.

What exactly does this mean? Your clients know WHAT you do. You do hair (duh). But do they know WHY you do it? What drives you? What your purpose is? Why you are passionate about doing hair?

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This diagram was created by Simon Sinek, a brilliant speaker who codified why we love the businesses / people we love and how they communicate.

Usually, marketing goes from the outside in. Brands or stylists will communicate what they do and how they do it. (i.e. I am a trained hairstylist specializing in blondes.) But the special brands, the ones that you hold close to your heart, are communicating totally differently. They start with why.

“Let me give you an example. I use Apple because they’re easy to understand and everybody gets it. If Apple were like everyone else, a marketing message from them might sound like this: “We make great computers. They’re beautifully designed, simple to use and user friendly. Want to buy one?” “Meh.” That’s how most of us communicate. That’s how most marketing and sales are done, that’s how we communicate interpersonally. We say what we do, we say how we’re different or better and we expect some sort of a behavior, a purchase, a vote, something like that. Here’s our new law firm: We have the best lawyers with the biggest clients, we always perform for our clients. Here’s our new car: It gets great gas mileage, it has leather seats. Buy our car. But it’s uninspiring.

Here’s how Apple actually communicates. “Everything we do, we believe in challenging the status quo. We believe in thinking differently. The way we challenge the status quo is by making our products beautifully designed, simple to use and user friendly. We just happen to make great computers. Want to buy one?” Totally different, right? You’re ready to buy a computer from me. I just reversed the order of the information. What it proves to us is that people don’t buy what you do; people buy why you do it.” -Simon Sinek

We are communicating backwards.

Why has the “why” been lost in translation? In the growth of social media, we have become more obsessed with CONTENT over CONTEXT.

“The goal is not to do business with everyone who needs what you have, the goal is to do business with people who believe what you believe.” – Simon Sinek

 

I remember having a conversation with my Cosmetology school teacher, and he told me something that I will never forget. He said “It’s only 50% about hair. The other 50% is about how you make them feel.”

We all have those couple clients that you just adore servicing. You feel motivated to do their hair, the session goes flawlessly, the conversation flows like they are an old friend, and when you’re finished, you feel so grateful to have chosen this career. These clients come to you because they have seen WHY you do hair, not just the end result. They connect with you on a level that is deeper than hair- isn’t this the clientele you want booked out for the year?

Start with WHY everyday…

and watch how it changes who you are surrounded by. We are in the art world, we are passionate as hell by nature. Chances are you got into this industry for your need to want to make people feel good about themselves. Or to show them how to embrace change. Whatever drives you, whatever your cause, whatever wakes you up in the morning, share it with everyone. We follow leaders not because we have to, but because we want to.

“If you talk about what you believe, you will attract people who believe what you believe.” -Simon Sinek

 

 

@salon_sessions | #salonsessions

-@laurenenriquezz

#AskNeeko: The Flow of Perseverance

It’s not about us; it never has been and it never will be. It’s about you. Bottom line, I can post as many pictures of hair as I want on our social media pages, I can type blog posts until my fingers fall off, but the only thing that matters- and that will EVER matter- is that you are impacted in some way. That you leave our Instagram page feeling motivated or exit out of our blog page feeling inspired and like you learned something. That is what it is all about. So, I gave you guys free reign to come up with a question for owner, Neeko Abriol, and here was the one we chose:

“Our salon loves your salon. Salon Sessions does it expertly. We are a salon with an apprenticeship program because we are responsible to young stylists in giving them the opportunity to succeed in our industry and because it is out responsibility to elevate the industry. That being said, are you finding that new stylists coming into the industry struggle with perseverance  If so- how are you building the confidence of your new stylists without diminishing your own energy.” – @lunchsalon

Great question from an amazing salon. As he was fixing lighting in our photo studio, I got a few minutes with Neeko.

Perseverance (noun) Steadfastness in doing something despite difficulty or delay in achieving success. Why is perseverance a trait that is harder and harder to come by lately? Heres what he had to say:

“The new workforce coming into the industry- their best characteristic isn’t perseverance. So salon owners and managers have to realize that the only way you build perseverance using a flow. Desire, Decision, Devotion, Delight. Anybody can say “Hey I want to be a hairstylist” but it’s going to take that desire to make a decision and say “Hey you know what, I am going to be a hairstylist”. So from that decision to become, then follows a devotion. The devotion determines wether that decision is going to be followed through. Once you have the devotion to your craft, it will lead to delight. Not only will the client delight in it, not only will someone else love their hair, but you will delight in the moment too. After, you desire to do more and dedicate yourself to that. That is the cycle that creates perseverance. It can’t be googling or watching youtube videos. Knowledge has to be tested on the anvil of experience.

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Knowledge has to be tested on the anvil of experience.

If you don’t have that challenge, those trial and error learning moments to see if it actually works, theres no way they’re going to persevere. Durability is the ability to endure. How do you pick a football player? There are 3 kinds of players- (1) the guy that gets hit and stays down, (2) the guy that gets back up, gets hit and gets back up, and (3) the guy that is actually hitting everybody else. THAT is the guy I want, the one knocking everyone else down on the football field. Thats the guy that has desire, devotion, and now has delight in his sport.

My best advice is to put your new assistants in that program of training and reward. That is the only way to counter not persevering, the old fashion way. You gotta do it, you gotta get your hands dirty. There is no shortcut to persevering, you have to grind and you have to hustle.  The reason that the generation coming in looks for shortcuts is because of this new world of apps. They have allowed us to do shortcuts. I’m not downing the fact that the app stuff is amazing, I mean, we now have the power to save time on anything, but now we are now  looking for those shortcuts everywhere. You got to embrace the grind, and that grind is going to set you apart from everyone else that are using the shortcuts- the ones that are on to the next easiest thing. Forget all of that, I want someone who is going to grind and stick it out. Everyone doesn’t get a gold star just because they participated. Accolades and rewards are based on advancement. I want to be able to reward you for progress, not fairness.

 

The main thing I would like to get across to the millennials is, ask yourself, “What am I doing different?” because preference and choice make the human experience remarkable.”

-@neekobackstage_

A question to ask yourself RIGHT NOW: 

What do I bring to the table that is uniquely me?

 

To bring it all together, perseverance is not a trait that is taught overnight. There is no secret to persevering. As salon owners, I think it is crucial to create a balanced environment where beginner stylists feel safe to mess up, but still hold the bar for their skill set high. When you are fresh from State Board, it’s scary enough transitioning from school-life to salon-life. Being in an environment where mistakes are okay and where mess ups are not judged is a breeding ground for positivity.

Perseverance is the ability to get back up one more time than you are knocked down. For the newcomers into the industry, perseverance is the strength to try that graduated bob one more time- even though the last one you did didn’t come out the way you’d hoped. Perseverance is mixing that color that you know you didn’t do the best job on last time. When you genuinely love your craft, you want to be perfect at it and I think that as hairdressers, we are so hard on ourselves if a client doesn’t come out exactly how we pictured it in our heads. If you are passionate about hair, passionate about touching peoples lives through hair, you will persevere. Hard work comes with the territory of being successful. Embrace those long hours at the salon, those sleepless nights trying to figure out the angles to that haircut. Embrace the stress of running around on a busy Saturday morning shampooing, sweeping, and washing dishes. Embrace the fact that you are going to royally mess up on a color or a cut. But the one thing that is most vital in these uncomfortable situations is that: You are learning. Knowledge has to be tested on the anvil of experience, and each experience is making you a better hairstylist.

 

#salonsessions | @salon_sessions

Lauren Enriquez

@laurenenriquezz

Dyson’s Hair Dryer; Most Challenging Invention Yet

The experts in all things air flow have officially broke the internet.

Wednesday, Sir James Dyson took the stage in Tokyo to introduce what could be the most revolutionary advancement in the hair tools industry in 60 years.

It’s called “the Supersonic” and Mr. Dyson himself said that this invention “feels a lot more personal than usual.”

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What Makes The Supersonic Different?

  • Intelligent Heat Control: Dry without worrying about extreme hear damage. Air temperature is measured 20 times every second, keeping the temperature under control. You can dry without the risk of extreme heat damage.
  • Ultra Fast Drying: controlled, quiet high-velocity airflow
  • Engineered For Balance: With the motor in the handle, not the head, Dyson’s hair dryer is engineered for balance. They’ve turned convention on its head and put the motor in the handle. Completely rebalancing the dryer’s weight and shape for less arm ache.
  • Magnetic Attachments: Concentrator and Diffuser that attach magnetically and are cool to the touch.

Back To (Beauty) School?

I think the most interesting part about this project is that Sir James Dyson felt it was so important to get this hair dryer right, he actually sent his team to beauty school to make sure they made the best product possible. When it comes to vacuums, I can pretty confidently say that everyone expects the same thing. Hair dryers are a totally different story, my list of what I expect from a hair dryer can be totally different than what your list consists of. To understand what Dyson’s consumers want, Dyson had to understand hair- and what better way to understand hair than going to hair school.

“Trust me when I say there are many more approaches and angles to blow-drying than vacuuming in the world. British women want volume. Japanese women want straightness. No one wants hair damage. And then we had to create a fleet of robots specifically to test that over and over again.” -Ed Shelton, Designer.

 

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A group of young engineers attended styling classes to  better understand where Dyson can improve the technology of the dryer. After classes, they realized how important the heat shield technology is. The problem was how hot the attachments got while styling with the dryer. Dyson created a shield around the dryer and the attachment so that it is not hot to the touch when a consumer goes to remove it.

On top of the beauty school knowledge, they also enlisted the help of celebrity hairstylist, Jen Atkin, to give advice on what her and her clients expect from a hair dryer and to also be a brand ambassador (look out for her tutorials on youtube using the Supersonic).

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The Supersonic is expected to be on sale in Sephora stores by the end of this year with a price tag of $400. Will you be grabbing one?

 

@Salon_Sessions | #SalonSessions

Instagram’s New Algorithm Explained + What This Means For Your #Hair Pics

If you have been on Instagram at all over the last couple days, you have probably heard about THE UPDATE that is supposedly going to completely ruin Instagram and send it into a downward spiral. (Seriously, even celebs like Kendall Jenner have tweeted their distaste for the update.)

My feed has been swamped with pictures like this;

pictures of users scrambling to have their followers be notified when they post a photo. I’m here to tell you that the dreaded update is seriously not that serious.

Update Explained:

What Instagram’s new update is going to start doing is showing you more of what you like, based on the history of your actions at the beginning of your feed. So when your feed first loads, the first handful of posts will be pictures that Instagram feels like you’ll be most excited to see, based on the history of your interactions. After a few of these pictures, your feed will go back to chronological order. Instagram is not taking away content, instead, they are pushing more of what you like to the top.

Why is Instagram choosing to use a new algorithm? To make sure that every time a user is on their app, they are taking in only the best it has to offer. With over 400 million users, Instagram needs to ensure their platform stays relevant, making 100% sure you see the posts you want to see. Twitter has implemented the same concept to their app with a “Show me the best Tweets first” option in your settings and a “While You Were Away” recap of the twitter users you interact with most. The social networks are personalizing your timeline specific to your taste.

“If there is too much noise, people stop paying attention.” -Gary Vaynerchuk, CEO of VaynerMedia

What Does This Mean For Your #Hair Pics?

Being in the beauty industry, we know how important it is to have our work seen. Instagram is the best, least expensive way of marketing yourself to potential clients you would have never met in person. Instead of asking for your followers to “Turn On Notifications” for your posts, put your time and energy into getting to the top of your followers feed.

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If you keep putting out great, valuable content, there will be no need for your followers to turn your notifications on; you will be at the top of your online communities feed every time.

–  @LaurenEnriquezz

@Salon_Sesisons | #SalonSessions

The Blonde Journey; Things You Should Know

If you were born with dark locks, I know at least ONCE in your life the thought “I wonder what I would look like blonde..” has popped in your head. There’s no other way to put it; becoming blonde is a journey. At the first swipe of bleach on your hair, you are engaged. These are the must-know things before you decide to decolorize.

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Khloe Kardashian’s 2 Year Blonde Journey (collage by @vixenhair)

  • Communication Is Key. Consultation. Consultation. Consultation. This part of the appointment is crucial for your stylist to get to know you. Wether you realize it or not, this has a direct affect on your whole look. If you are an avid surfer who curls your hair only once in a blue moon, your color, foil placement, levels lifted will be extremely different from the lawyer who does their hair every day. The more in-depth you get, the more personalized your color will be. From there, your colorist will be able to set up an in-depth strategy on how you both will get to the end goal right after your consultation. You will both be able to create a timeline based on what type of blonde you both agree on and what your budget is, and each visit getting closer to your end goal.

 

  • Know How Blonde & Your Budget. Make sure the type of blonde you want to be coincides with your budget. A few face-framing highlights will be much less expensive to keep up than a full blonde balayage. And a full blonde balayage will be less costly to keep up than being root-to-ends blonde. Always make sure you factor your budget into finding your perfect blonde, because if you can’t keep it up, it’s not for you.

 

  • Stay With The Same Colorist. Leaving your colorist halfway through your journey for blonde is like ditching your wedding planner a day before your wedding. You’ll have to re-tell her everything; what time the flowers will be arriving, the dinner seating arrangement and why your aunt absolutely can NOT sit next to his aunt (yikes). Same with your hair. Your stylist knows your hair after a couple sessions, they know how much lightener your hair can take and what toners just don’t work for your tresses. This is beneficial for you because you don’t have to go through the consultation process again. (side note: the only time I would recommend leaving your stylist is obviously if you aren’t happy with your results after a couple sessions or if your hair doesn’t seem healthy. Being a hairdresser is like dating, you aren’t for everyone. Find your perfect match.)

 

  • Be Openminded About “In Between” Colors. Your stylist cares. They will never let you walk out of the doors with an ugly color, but again, this is a journey. Remember that every session you have, you are one step closer to your end goal. Embrace the steps and remember that this is best for the integrity of your hair. (and who knows, you might end up loving being a light brown.)

 

  • Home Care Matters. Invest in good products, this will make a world of difference in your color. I know spending dough on something that will never leave your bathroom sounds like a bummer deal, but the products you use will have a huge affect when you sit in the chair. (trust me, they can tell). When your stylists recommends an at-home masque or a repairing conditioner, it’s so your blonde journey can be sped up to get you to your end result quicker. Bad quality products won’t repair the hair, slowing down the process.

 

  • Be Patient & Realistic. Rome wasn’t built in one day. Be patient and realistic about your journey. Trust me, your stylist wants nothing more than for you to say “This is exactly what I wanted.”

 

Being as natural brunette who is currently a pretty light shade of blonde, the best piece of advice that I could give is that blonde is not a destination, it is an ongoing journey. Bottom line, the longevity of your hair is our greatest concern. Healthy, beautiful hair is what we aim to give you.

 

@Salon_Sessions | #SalonSessions